Broiler Poultry Production Guide, Part 3 Marketing


a. Marketing for Broiler

Birds have attained the marketable weight should be sold. Birds should be harvested as scheduled. When harvest schedule approaches the company’s representatives should be reminded of the exact date that the birds are to be harvested and the assurance that his company trucks should come on time. This is to ensure that the birds will not consume extra feeds due to longer stay in the farm without any beneficial effect to the grower.

The birds should be harvested within the shortest possible time. There are companies that sell to viajeros. The middle man tend to select the bigger and healthier birds of relatively uniform sizes. This practice should not be allowed since this will disturb the other birds resulting to weight losses and also delays the harvesting.

b. For independent growers

Alternative market outlets should be surveyed even before deciding to broilers to be assured of the ready market at the time of harvest. Marketing arrangements with local hotels, restaurants, cafeterias, institutional buyers and grocery stores with freezers should be made

Procedures should form associations or market cooperatives so that they could agree on a common prize. Organized producers have some bargaining power with regard to their selling price

Producers will be best advised to compute which is more profitable to sell, the birds dressed or live, and whether to sell at the farm or bring them to market.

The broilers should be sold at optimum weight. More profits can be derived if broilers are sold between 1.3 to 1.5 kg live weight depending on consumers preferences and market reports

c. Marketing of Eggs

Survey market outlets before investing in egg production. Marketing arrangements must be made with local bakeries, local hotels, restaurants, cafeterias, groceries, or sari-sari store, higher income families and other regular users. This will ensure regular orders for the eggs.

Sell graded or classified eggs. Proper grading or classification can attract all types of consumers. This would also enable the consumers to make purchasing decision on egg size at hand.

Sell only clean eggs since everybody wants clean eggs. Dry or wet cleaning of eggs should be a standard practice on the far.

Reduce breakage and spoilage of eggs to the minimum. Broken eggs constitute losses and render the container unsightly.


Organic Management System

The organic management system us aimed to develop a harmonious relationship between land and animals, and respect for their physiological and behavioral needs. This can be achieved by a combination of providing quality organically-grown feeds and fodder, appropriate stocking rates, animal husbandry systems appropriate to behavioral needs, and animal management practices that seek to promote health and prevent diseases.

Organically Produced Native Chicken

The Philippine native chickens and their upgrades, whether raised under scavenge-based system or free-range system can very well be regarded as organically produced. They are adapted to local conditions and utilize traditional feeds (succulent leaves, buds, inflorescence, insects, earthworms, grains and kitchen discards) coming fromthe farms itself. No synthetic drugs are given except vaccines.

Potential Users

The raising of organic native chicken can be integrated with other crops and livestock production systems. This technology is very appropriate for farmers with adequate range area for the production of native chicken. Organic native chicken production could be done in various agro-ecosystem which include but not limited to orchards, grasslands, upland and hillyland. The meat and eggs should be sold as organic food and should command a premium price compared to the same products coming from commercial exotic chickens.

Simple Cost and Benefit Analysis

Production Cost:

The production cost for raising the Philippine native chicken is vey minimal. Chickens are allowed to wander freely and scavenge for all or most of their food.

Free-range system:

Under free-range system, almost 75% of their requirements are obtained from the range. Feed supplements can be in the form of grains (rice, corn) chopped coconut meat or kitchen discards.

Market Price:

Market weight is between 0.8 to 1.3 kg per bird. Market age is between 12 weeks up to 18 weeks old. Price per live is between P80-200. Eggs which are about 40 to 45 grams (small) sell between P5-6 per piece. Most are paid in premium price because of their unique quality attributes including distinct flavor, leanness, texture and pigmentation. Eggs are likewise valued because of the intense yellow pigmentation of the yolk.

For more information, contact:

Bureau of Agricultural Research
RDMIC Building, Visayas Ave.
cor. Elliptical Road, Diliman, Quezon City
Phone: (02) 928-8624, Fax: (02) 927-5691



  1. By Melissa


  2. By Melissa


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