Chicken Poultry Marketing and Investment

Marketing of Broilers

1.  For Contract Growers

  •  Birds that have attained the marketable weight should be sold. Birds should be harvested as scheduled. When harvest schedule approaches, the company’s representative should be reminded of the exact date that birds are to be harvested and the assurance that his company trucks should come on time. This is to ensure that the birds will not consume extra feeds due to longer stay in the farm without any beneficial effect to the grower.
  •  The birds should be harvested within the shortest possible time. There are companies that sell to viajeros. The  middlemen tend to select the bigger and healthier birds of relatively uniform sizes. This practice should not be allowed since this will disturb the other birds resulting to weight losses and also delays the harvesting.

2. For Independent Growers

  • Alternative market outlets should be surveyed even before deciding to broilers to be assured of a ready market at the time of harvest. Marketing arrangements with local hotels, restaurants, cafeterias, institutional buyers and grocery stores with freezers should be made.
  • Producers should form associations or market cooperatives so that they could agree on a common prize. Organized producers have some bargaining power with regard to their selling prices.
  • Producers will be best advised to compute which is more profitable to sell, the birds dressed or live, and whether to sell at the farm or bring them to market.
  • The broilers should be sold at optimum weight. More profits can be derived if broilers are sold between 1.3 to 1.5 kg. live weight depending on consumers preferences and market reports.

Marketing of Eggs

  •  Survey market outlets before investing in egg production. Marketing arrangements must be made with local bakeries, local hotels, restaurants, cafeterias, groceries, or sari-sari stores, higher income families and other regular users. This will ensure regular orders for the eggs.
  •  Sell graded or classified eggs. Proper grading or classification can attract all types of consumers. This would also enable the consumers to make purchasing decisions on the egg size at hand.
  •  Sell only clean eggs since everybody wants clean eggs. Dry or wet cleaning of eggs should be a standard practice on the far.
  •  Reduce breakage and spoilage of eggs to the minimum. Broken eggs constitute losses and render the container unsightly.

Inputs In Production

Broiler Production -Prospective investors should consider the following before going into the venture blindly.


  • Housing and brooder facilities
  • Day-old broiler chicks
  • Broiler feeds
  • Veterinary vaccines, medicines and supplements
  • Water
  • Heat and light
  • Labor
  • Depreciation
  • Interest on capital invested


  • Sales of broilers
  • Sale of chicken manure to vegetable growers or fishpond owners
  • Sale of good-condition empty feed bags

Egg Production -As in tile broiler production the same capital outlays apply such as: Costs

  • Housing and brooding facilities
  • Day-old chicks
  • Starter mash
  • Grower mash
  • Layer mash
  • Vaccines, medicines and supplements
  • Heat and light
  • Water
  • Labor
  • Depreciation
  • Interest on capital invested


Chicken Broiler Production

A.  Cost of Production: ( 1000 per cooperator)


  • Cost of day-old chick P 20.00/hd =   P20,000.00
  • Growing period = 42-45 fsyd
  • Target weight, kgs = 1.6 kg
  • Mortality = 4%
  • Feed Consumption:
  • Chick Booster 10g/hd/day for 7 days @ p 14.40/kg =     P  1,080.00
  • Broiler Starter 60g/day for 3 wks  @ p 11.50/kg  =   P14,490.00
  • Broiler Finisher 90g/day for 2 weeks @ P 10.55/kg =         P13,293.00
  • Sub-total =     P28,863.00
  • Other Expenses:
  • Medicines P 1.00/chick =   P  1,000.00
  • Miscellaneous 1.50/chick =   P 750.00
  • Sub-total =      P 1,750.00
  • Housing Cooperator’s equity

B. Income Computation:

  • Total Sales 960 x 1.6 [email protected] P70/kg =  P107,520.00
  • Plus other Income =    P 600.00
  • Total Income =     P 108,120.00
  • Less: Total Expense =   P   50,613.00
  • Gross Income =     P   57,507.00


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