Starting a Waffle Business

Waffles are good for breakfast, lunch, dinner, or even as a snack. Waffles are baked using a waffle iron. Waffle irons are typically electric although older waffle irons were used to bake atop gas stoves.

Waffles should be golden brown and lightly crisp outside and baked to the consistency of a light moist cake inside. Batter must be thick, and quick baking is necessary so the waffle remains light and tender inside while the outside bake to just the right crispness. Slow baking will over cook the waffle and make it dry and unappealing.

The Waffle Business

The phenomenal success of Waffle Time has opened the door for many entrepreneurs to start their own waffle cart business. Everyone else wants to learn these companies’ trade secrets. However, the success of the business does not lie on the recipe itself.

It’s a combination of marketing strategy, good location, quality product and service, and branding.

This article will teach you the recipe of making waffles. It’s up to you to try adding some twist to this basic waffle recipe before competing with the established brands. Josie de Jesus, one of the trainers at Ultima Entrepinoy Forum Center, says that they’re teaching their participants to use choco and caramel fillings aside from the usual hotdog, cheese or ham. Other waffle carts use fruit jams as fillings.

Depending on the brand of waffle maker, this project will require more or less P1,000. Waffle maker costs anywhere from P300 to P3,000 while the hand mixer costs anywhere from P500 to P1,500.

Basic equipments:

  • Waffle Maker
  • Spatula
  • Tongs
  • Mixing bowls
  • Whip
  • Hand mixer

Basic ingredients:

  • 4 cups all purpose flour
  • 3/4 cup white sugar
  • 3 pcs eggs
  • 3/4 cup cooking oil
  • 3/4 cup water
  • 1 teaspoon salt
  • 1 tablespoon baking powder
  • 1/2 teaspoon vanilla


  1. In a bowl, mix the flour, salt and baking powder. Set aside.
  2. In a separate bowl, mix the liquid ingredients and sugar. Stir continuously until the sugar dissolves.
  3. Using the hand mixer, mix in the flour mixture with the liquid mixture. Gradually increase the speed of the hand mixer until the mixture becomes smooth. Make sure all the flour are mixed in.
  4. While mixing the ingredients, pre-heat the waffle maker.
  5. Once the batter is smooth, put it in the pastry bag and fill each slot of the waffle maker. Put the filling on top of the mixture. Then, pour in more batter to cover the filling.
  6. Cook the waffle for 3 to 5 minutes until golden brown. Most waffle maker machines have lights that signal if the waffle is already cooked. If the machine you bought does not have this feature, periodically check after the first three minutes if it’s already golden brown.

Commercial Recipe

This recipe yields about 30 pcs small waffles priced at P7 to P8 per piece or 20 pcs medium size waffles at P10 to P12 per piece.

Waffles may take other fancy forms or be presented with a dip or topping. Choco cream may actually be used as waffle dip, here’s how to make one:


  • 2 cups fresh milk
  • 1/2 cup unsweetened cocoa powder
  • 1/2 cup white sugar
  • 1/2 teaspoon vanilla
  • 1/2 tablespoon butter


  1. Mix all the ingredients in a saucepan.
  2. Continuously stir over medium fire.
  3. Cook until thick.
  4. Put the cream in a food pipe and pipe in in the waffle if it would be used as filling.

Some Tips:

  • If you want your waffle to be tastier, replace water with evaporated milk or fresh milk.
  • Use a food syringe if you’re going to use cream or jam filling.
  • Waffles are cooked through once they stop steaming. The most common mistake people make is trying to remove a half baked waffle.
  • Try to use an electric non-stick waffle iron. They provide even heat and most are nonstick making it easier to remove the waffles.
  • If you’d like homemade waffles without starting from scratch, use a pancake mix with a few tablespoons of extra oil.
  • Place the waffle iron on a tile counter or a ceramic or glass cutting board. The surface underneath may get hot, and drips of waffle batter may land on it.
  • * Make waffles and serve them as they come off the waffle iron. If you must wait to serve them, cover them and place them on a plate in an oven on a very low setting.
  • Cook all your batter when you make it. If you have leftover waffles, store them in an airtight container in the fridge and reheat them in the toaster, not the microwave.
  • Use a plastic or rubber utensil to remove your waffles from the waffle maker.

For training, contact:

Ultima Entrepinoy Forum Center
Nutrition Foundation of the Philippines Bldg., 107 E. Rodriguez Sr. Ave., Quezon City
Telephone: (02) 411-1349; (02) 742-7866

sources: Mishell Malabaguio of,,


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