Tips and Guide to Joining a Christmas Bazaar (Tiangge)

Filipinos can never get enough of bazaars, especially during this gift-giving season. But the market with the spending power looks for unique finds, amazing themes, and convenient venues in the bazaars that they go to.

That’s why there is also a need for would-be concessionaires to be discriminating when it comes to bazaars they will join. Before signing on any documents, consider these:

  • 1. Is it a good venue for my particular products? You have a good idea of which market segment will appreciate–and be able to buy–your items. A venue is good for you if it is in a location that?s easily accessible, and draws in the kind of buyers you’re targeting.
  • 2. Are your products suited to the theme of the bazaar? In a sea of merchants, of course you want to stand out to be able to post sales–in a good way. You don’t want to stick out like a sore thumb by being too different, as bazaar-goers have a preconceived general idea of the kinds of products they should find in that bazaar.

Other Tips:

  • Optimize your space for the crowd. Don’t just put a table and lay out your products for display. Study the floor plan and imagine how the traffic will flow into your area. Design your space in such a way that it can easily be seen from the crowd. It also helps to be creative. Try to make your booth look interesting and inviting.
  • Greet, smile and be friendly in a unique way. This one goes for you and all your staff. Be courteous and sincere with your greetings. Shoppers are already accustomed to the noise of monotonous scripts of salespeople in bazaars. Let your voice be heard by calling out customers with unusual and unique invitations.
  • Make sure everyone is knowledgeable about the products. Don’t you hate it when you ask details about a product and you get a blank expression or a confused look in return? Prepare yourself and your sales team for possible questions that buyers may ask about your wares.
  • Have a sales pitch ready. People tend to look and browse over your display without speaking a word in these bazaars. When this happens, and believe me it will, take the initiative and try to start a conversation by opening with a short sales pitch and end by encouraging them to ask questions about the product. Create interest and people will respond.
  • Market the benefits more than the price and the features. When convincing someone to make a purchase, highlight the benefits that the customer will get if they own the product. Spell out a specific need and explain how your product answers that problem. Simply, give them a reason why they should buy the item.
  • Mind your price and prepare for hagglers. One of the reasons why people go to bazaars is because it’s a great place to get deals and discounts. So make sure that your items are reasonably priced. But more importantly, give some allowance for hagglers. Furthermore, train yourself and your staff on how to handle haggling situations.
  • Flaunt your PR Skills: Talk to your clients. Clients are the lifeblood of any business. There is so much you can learn from them by simply listening to their ideas and suggestions on how to further improve your products and services. If possible, get their contact details.
  • Bring business cards:Always bring your business cards with you. It’s one of the easiest way to generate regular customers. And definitely, if they liked your product, then they can market it for you through word of mouth and how they can contact you? – through the business card you gave.
  • Have fun: Be friendly to your clients. Enjoy the experience and have fun no matter how tedious the bazaar is. Your aura reflects on how you deal with clients, and it can definitely attract or disappoint a customer.
  • Prepare some investment – joining a bazaar to sell your wares requires a little more investment because stall rentals range from 2,500 to 7,000 pesos a day. Other bazaars can set you back 12,000 pesos a weekend. But you can get package rates if you sign up all the tiangge dates available. Bazaars in hotels and venues like the Manila Polo Club are usually more expensive, while a church tiangge can be cheaper if it’s open air.
  • Keep the traffic in mind. – When choosing a booth, try to get one where everybody will be sure to pass. Right near the entrance is the best place, so try to reserve your booth space as early as possible. Make your booth attractive to shoppes by using materials like mirrors and spotlights for sure visibility. For more display space, get a wall booth.
  • Save on cost – Sharing a booth with someone else so you can share the rental. Its is also good to man your own booth, because customers like tit when they get to chat with the owner.
  • Know how low you can go – Haggling is part of the tiangge tradition, so you have to know your cost and up to how much you are willing to compromise the price. Twenty percent of your sale price is a fair discount. As an alternative to giving discounts, you can offer promos, like a special price if the customer gets two items or a small gift that comes with the purchase. Be a little creative.
  • Mix your merchandise – When thinking of items to sell in your booth, remember that people come to bazaars because they want to see things that they won’t find in malls. Combining consigned items with things that you yourself made so you can easily get your money back.
  • Think ahead – Be ready with calling cards to give out to customers. That way they can get in touch with you the rest of the year. Who knows, this might be an opportunity for a bigger market like for example export or a supplier of a big company.

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